This is one of the most annoying adverts I've heard but the compositing and rendering that VCC has achieved in this advert is something to aim for in the future. It was always going to be differcult to composite our animation to the level that they do in industry but I think we did a good job with lighting. I don't know how long it took VCC to make this advert, but I presume that they had a short space of time to do it but they had a lot of 3D and VFX Artists to make it. I think the key to creating a realist render is having a good eye the colour and light and time.
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